I would suggest screaming NO, to business owners or anyone who thinks it will work out with Facebook ads. Here’s why?

Facebook Ads have become a preferred choice for small businesses, solopreneurs, and even large enterprises seeking to reach specific audiences in the digital age. Facebook's ad manager appears to be a valuable tool, promising laser-focused demographics, interests, and behaviors. But a rising concern among marketers and entrepreneurs is this: Are Facebook Ads genuinely helping us reach real people , or are we just paying to show ads to bots and fake profiles?

Well, to check it out, I did the course and then finally took the online meta business help to promote my business? but what I did find out is shocking: and do you know WHY?

The promise: precision targeting like never before

Facebook’s advertising platform boasts advanced targeting features:

• Age, gender, location
• Interests, pages liked, behaviours
• Custom audiences and lookalike audiences

The idea is that your ad money goes exactly where it matters — showing up in the feeds of people most likely to convert.

But are they really working, or is it just a bot eating your money??

The reality: are bots eating your budget?

In recent years, advertisers have reported worrying signs:

Suspicious spikes in ad clicks with no conversions
Comments or likes from blank or obviously fake profiles
Ad reach inflated by click farms or bot activity

So while your ad might be getting “engagement,” the quality of that engagement matters more.

Is Facebook Making Money Off Our Doubts?

Let’s be honest: Facebook (Meta) earns billions from ad revenue. Whether your ad converts or not, Facebook still gets paid. The algorithm optimizes for engagement, not necessarily for sales. Unless you monitor conversions closely and tweak constantly, you might just be paying to “rent attention” without ROI.

Some believe the platform over-optimizes for cheaper impressions, even if that means showing your ad to lower-quality audiences — unless you’re very strict with exclusions and testing.

Hence, I would suggest a direct NO, if you’ve a constricted budget or maybe for small business owners. Its really not worth it.